At Small Mktg, our dive into the AI realm has been nothing short of enlightening. One recurring query we encounter is: "How do we optimise AI for content generation?" The secret sauce? A meticulously crafted prompt.

By understanding its features and capabilities, you can elevate your marketing strategies and stay ahead of the curve. So, if you're looking to give your marketing a boost, it's time to embrace ChatGPT.

Cultivating an ethical approach to AI tools in marketing goes beyond merely setting guidelines; it involves fostering a culture of responsibility and awareness. Every team should be equipped with the knowledge of the potential pitfalls and strengths of AI-driven strategies.

LinkedIn recently made significant updates to its feed algorithms, resulting in changes to the visibility and reach of different types of content.

Let's consider one particular aspect where the Engagement Rate truly shines – deciphering new user intent. When you're trying to attract new users to your site, it's critical to understand how these first-time visitors are interacting with your content. Are they sticking around, exploring multiple pages, or perhaps even converting during their first visit?

This comprehensive guide aims to assist marketing leaders like you in advancing from a foundational understanding of these key metrics to a more nuanced, effective application that can significantly improve your marketing performance.

Implementing A/B testing into your marketing strategy is like becoming a detective, but instead of solving mysteries, you're solving conversion rate problems.

By diving into the data and experimenting with different site and ad variations, you can uncover what really resonates with your audience. Just remember to define clear goals, choose the right elements to test, and give your tests enough time to gather statistically significant data.

A well-optimised Salesforce CRM can be a game-changer for your lead generation strategy. Here are a few ways you can use Salesforce to maximise your lead generation efforts:

In the era of digital transformation, aligning your business with the right marketing agency in Sydney can set the trajectory of your success. Small Mktg, with its innovative strategies and tailored solutions, offers exactly that. Leveraging our years of experience, we empower your business to reach new heights.

A common strategy is to ensure that all products / services are equally marketed to both men and women. But gender equality is more than just engaging with men and women, regardless of our own opinions.

To avoid these issues and to create a more inclusive marketing environment, there are several less common strategies that marketers can use.