Navigating the Future: The Launch of OpenAI's GPT Store
OpenAI's latest innovation, the GPT Store, stands out as a transformative development, heralding a new era of possibilities and creativity.
Do we still need to write blogs? Do people still read them?
it's natural to question the ongoing relevance of blogs. Are they still a worthwhile investment for businesses and content creators?
Embracing change: A year in review and a glimpse into the future
As we bid farewell to 2023, it’s a moment to pause and reflect on a year that has been nothing short of revolutionary. For us at Small Mktg, it was a year filled with learning, innovation, and forging new paths in Generative AI.
Unraveling the psychology of discounts and their impact on customer loyalty
Remember, discounts are not a magic wand; they should be part of a comprehensive marketing strategy that aligns with overall business goals.
Embracing the Future of Personalised AI: OpenAI's GPTs
As we move towards a future where AI is an agent of real-world tasks, OpenAI's GPTs are leading the charge, providing a tool that adapts not only to our commands but to our individual lives and societal needs.
Navigating the AI Wave: Insights from Tech Titans and a Path Forward
The future is unequivocally AI-driven, and the early adopters will invariably be the market leaders.
Canva & Magic Studio: A Small Review
As reformed Adobe snobs, we've finally come to terms with the fact that Canva is a powerful tool that can help us create stunning visuals and engaging content more efficiently.
Enhancing Content Accuracy with AI Grounding
Grounding in AI is a pivotal component in the content creation process, especially for marketers striving to maintain brand integrity and authenticity. It not only safeguards against misinformation but also fosters trust and engagement with the audience.
The Client and Creator Debate: AI-Enhanced vs. Human Content
The pricing of AI-enhanced content is a complex issue. There are no easy answers, and the best approach will vary depending on the specific circumstances.
Wait! 5 things you need to know about AI in Marketing
Security is a multi-faceted issue in AI. Beyond the obvious risk of data leaks, there's also the potential for data manipulation and adversarial attacks that can skew your AI model's performance.