Despite the importance of ROAS, many digital marketers struggle to prove it, and the number one reason for this is a lack of clear and consistent tracking and attribution of marketing efforts to revenue/sales.

AI models can generate a high volume of content quickly and accurately, but they still require human oversight to ensure that the content is on-brand, aligned with marketing goals, and appropriate for the target audience. Additionally, AI-generated content may need to be edited or revised by a human to add a personal touch and ensure the highest quality.

As a marketer, you're no stranger to the constant pressure of delivering results while working within tight budgets and timelines.

And while you may have talented staff, there are a number of reasons why working with an external marketing team can be a smart move for your business.

It's never easy saying goodbye to a tool that has been so helpful, but we're excited to see what new solutions and integrations Google will be bringing to the table.

So where does that leave us? If you’re one of the many who’ve used Google Optimize as your only experimentation tool, you might be feeling a little lost. Never fear, we’ve listed a few other platforms and methods available to conduct your much needed website experiments.

As a business, have you ever wondered why certain marketing campaigns resonate with your audience while others fall flat?

The answer lies in understanding the psychological principles that drive consumer behaviour. By tapping into these principles, you can create marketing campaigns that are not only effective, but also memorable and impactful.

There are a lot of metrics that a Digital Marketer can report on. We can talk about different conversion rates - click conversion from ads, website conversion, lead conversion and even sales conversion too. And that’s only 1 metric!

Producing social media content and not measuring performance and insights is like throwing balls in the air and hoping someone catches them. Of course there will be some traction, some leads and some sales - but there is also a smarter more efficient way to execute.

While there are many ways to communicate and engage with customers in real time such as website personalisation, live chat and predictive content, there are also a few less complex tactics you can adopt which will move you closer to where you need to be.